Keep your hands and feet in the car at all times.
Welcome to the digital domain of Frank Robledano Espín. English language expert: writer, content strategist, translator, voice artist. I turn complicated ideas into narratives that people actually understand.
Functions
Multimedia storytelling
I bring narratives to life via high-calibre text, audio, and video content.
Content strategy
I design how stories should be told to achieve a specific goal or impact.
Narrative synthesis
I take messy, complex ideas and distill them into one perfect story.
Point of view
Here’s what I’ve worked out after forty years of paying attention as a professional: most systems don’t care whether you’re good, they only care whether you fit the shape of the box they built.
A year of job applications taught me that better than any career coach ever could. Silence was never a verdict on my work, it was merely whether an algorithm recognized the right keywords in the right order, which is a different thing entirely, and a much dumber one.
What still works, reliably, is people. A former colleague spent an evening designing a website for me and asked for nothing back. A friend I hadn’t spoken to in years told me something true instead of something polite. A former colleague said I was the best professional content person she’d worked with.
None of that shows up on a dashboard, and all of it matters a hell of a lot more. I’m not naive about how the world runs, I’ve just noticed that the parts worth keeping were never the parts anyone was optimizing.
Content